Found Associates.

Saks Fifth Avenue
Brookfield Place, New York

Found Associates, as retail designer, have pioneered an impressive spatial arrangement, using an understated and luxurious palette with crisp detailing along with a series of dramatic design elements, to create a landmark luxury retail destination.

A consistent visual language enhances all the brands and departments throughout, creating a coherent and cohesive environment.

The most striking element of the store is the rotunda with radiating brass fins that form a two storey ‘veil’, which encloses the Advanced Fashion and Designer Fashion departments on levels one and two. The rotunda draws daylight into the building, as well as providing an eye-catching view of the kinetic street spectacle outside. A cylindrical marble tower within the rotunda houses the escalator, while the journey upwards leads into a stepped ‘amphitheater’ populated with mannequins.

“The only thing not different is that it’s Saks Fifth Avenue….It’s luxury, modern fashion, style, service and great experiences. The store environment can no longer be about transaction. Here you come in and it’s about discovery. There are so many different moments in this store where the customer will be excited. It’s about activating the shopping — all the way through.” Marc Metrick, President, Saks Fifth Avenue

Services we provided for this project are:
Design Direction
Concept Design
3D Visualisation
Design Development
Construction Documents
Construction Administration

Project Team:
Retail Designers https://foundassociates.com
Executive Architect https://www.sargarch.com
Lighting Designer http://www.ltgworkshop.com

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Retail Projects