• Our Services: Retail Designer

    Brand Guidelines

    Found can produce a set of design guidelines based on an agreed concept design. These provide clear design parameters for brands or vendors to design their concession or shop-in-shop space within a newly designed department store environment. Brand Guidelines from Found will provide you with:

    • A clear set of design guidelines.
    • Briefing on the design guidelines to a brand or vendor.
    • Review and comment on the design proposal submitted by brand or vendor.
    • Final sign off of design proposal.

    Profile Drawings

    For some retail fit-out projects Profile Drawings are a quick and effective way of communicating the design intent to an experienced shop fitter or builder. Instead of producing the level of detail that would normally be provided in a set of Tender Drawings, Profile Drawings are very much outline leaving the method of construction to the agreed shop fitter or builder. Profile Drawings are also used for international projects and brand handbooks for franchises where there is either an executive architect or local shop fitter in place. Found have provided this service for clients such as Saks, Alsterhaus, Illum, Kurt Geiger, Anya Hindmarch and Jigsaw.

    A set of Profile Drawings from Found will provide you with:

    • Plans indicating key setting out dimensions and material specifications.
    • Elevations indicating key setting out dimensions and material specifications.
    • Fixture and furniture drawings indicating dimensions and material specifications.
    • Detail drawings indicating any specific elements that are key to the design intent.

    Fixture Design

    The design of a fixture can communicate a huge amount about a brands core values and should not be overlooked when considering the design of a retail space. Found have extensive knowledge of designing fixtures for ready-to-wear, handbag, shoe, cosmetic and jewellery brands and can create designs for:

    • Hanging Rails
    • Perimeter Systems
    • Mid Floor Displays
    • Display Cases
    • Cash Desks
    • Mirrors

    Brand Handbook

    Based on a new or existing concept Found can create a brand handbook for use in national and/or international roll out and for distribution to franchises’. The brand handbook is intended to be used to as a document that ensures a programme of store expansion can be managed and policed in a clear and concise manner. As well as producing the Brand Handbook Found can also provide initial plan options for sites and check and comment on site specific design drawings that are produced by an executive architect or shop fitter to ensure that the design intent is maintained.

    A typical brand handbook would contain:

    • Example plan and elevation options for Flagship stores.
    • Example plan and elevation options for Stand Alone stores.
    • Example plan and elevation options for Concessions.
    • Profile drawings of typical fitting rooms.
    • Profile drawings of fixtures.
    • Profile drawings of typical details.
    • Profile drawings of typical details.