The brief was to develop a luxurious new visitor experience that attracts new customers from all over the globe and celebrates the creative industries.
The main focus of attention are the Arrival, Journey, NEWGEN and Positive Fashion Exhibition on Level 0 and the BFC Showspace on Level -1.
Arrival –
Found created a warm and atmospheric entrance area which resembles a theatre stage using soft fabrics and glowing metals.
Journey –
The visitor is invited to embark a journey through a passage (leading to the main exhibition space) where they encounter a sensory experience of light.
NEWGEN –
Found designed a dramatic yet informative exhibition space which is dedicated to a carefully curated selection of designers. White accent lighting draws the attention to the uniqueness of each brand in a dark and atmospheric environment.
Positive Fashion Exhibition –
Found developed an ordered and consistent setting for the designers with furniture supplied by FoundPop.
BFC Showspace –
Found embraced the existing building envelope below ground and created an open canvas for individual catwalk shows. It is complemented with a minimal but dramatic light installation.
Found Associates worked closely with Blonstein Productions to develop a sustainable built design. Customised furniture, light installations and materials are designed to be reused in the near future.
