Alsterhaus
Beauty, Hamburg

Alsterhaus
Beauty, Hamburg

Found took inspiration from the architecture of Hamburg, its climate and its lake front setting. The end grain oak flooring in a brick bond pattern reflected the intricate brick buildings found in Hamburg. The fluted wall paneling in Beauty and Soft Accessories referenced the ornate art Deco details found in the expansive villas surrounding the lake, and the brushed stainless steel echoed the mist rolling in from the Lake at dawn.

Found created a clear and consistent language around the perimeter for the shop in shops to inhabit. The central generic area for handbags and wallets has furniture by Found. Large monolithic marble blocks define the central shopping avenue and bronze, glass and timber fixtures enable product collections to be displayed in a number of different ways. The mirror polished stainless steel and leather sunglasses wall creates a feature enticing the customer to the back of the store. For soft accessories, a destination area to the side of the store, the client wanted a more domestic environment with lifestyle touches such as mid century seating and feature lighting.

The centre piece of the Beauty department is an expansive Fragrance Library intended to be an authoritative collection of best scents available from the most loved mainstream brands to innovative niche brands.

Access to Luxury is due to open in November 2016, and Beauty in 2017.

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